Monthly Marketing
Grass
Roots Marketing to Boost Business!
As an Office Manager,
you help drive the practice! Use
your Manager's
Monthly Marketing
Calendar for ideas on local
community prospecting. In addition
to marketing and advertising that
the ASC is scheduling for your
office, below is
the
monthly focus with suggested manager
marketing tasks designed to help
boost business for your office.
......................................................................................................................................
JANUARY 2017
NEW YEAR,
NEW BENEFITS, NEW YOU!
During the first week of
January your office will
receive
shipments of:
-
Office Waiting Area
Easels
-
Office Waiting Area
January/February Promo
Panel
-
Plastic Brochure Holders
-
New Patient Special
Counter Cards
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Grass Roots Marketing Manager Tasks:
1. Set
your easel up in the corner of the
office waiting area
2. Place
your 24:
x 30" JANUARY PROMO panel on the easel
3. Place
one
plastic brochure holder on the counter
at check-in
4. Place
one
plastic brochure holder on a table (if
available) in waiting area
5. Add
counter cards to the brochure holder
6. Drop
rubber banded stacks of 50 counter cards
to the suggested retail locations near
your office with a note to the store
manager that the cards are for employees
with no dental insurance.
Suggested Retail Drops for Counter
Cards:
-
Wal-Mart
-
Kmart
-
Target
-
RS Strauss/Auto
-
ShopRite
-
Walgreens/Rite Aide/CVS
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|
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* Please store
your additional brochure holders. These
will be used for
February Doctor Drops
